Google Analytics leverages AI, ML, and Big Data to understand better how consumers are interacting with brands. Further, it makes use of behavior AI and performance AI algorithms to provide with intelligent recommendations, enabling continuous improvement.
Similarly, Dasceq leverages AI/ML techniques such as predictive behavior models, Attribution Models, Multivariate Models, Deep Learning, Random Forest, Survival Models, Consumer Personas, and Voice NLP Algorithms to determine who will pay, when they will pay, the amount they are most likely to pay and how to influence them to pay.
Our 2iTM models identify deep consumer patterns to provide best recommendations and understand their persona to be able to maximize influence across channels. These AI/ML models continuously learn to optimize profits.
